Brad Keselowski, 2012 NASCAR Sprint Cup Series champion, and Marc Jenkins, NASCAR’s VP of digital media, joined Qualcomm CEO Paul Jacobs on stage Monday night in Las Vegas during Jacobs’ keynote address to kick off the 2013 Consumer Electronics Show. The trio unveiled a conceptual app that NASCAR and Qualcomm are currently working on which will allow fans at home to watch NASCAR races like never before.
NASCAR's participation in the world's largest electronic show is evidence of the leadership role it continues to play in the sports world. After successful partnership announcements last year with Twitter, Google and HP, NASCAR last week launched a new digital platform. The new NASCAR.com will capture the excitement of NASCAR through dynamic video, bold imagery, interactive graphics and the latest news and in-depth analysis. An interactive live leaderboard will provide fans with in-depth information in real-time for each driver on race days, and NASCAR FANTASY LIVE, the official NASCAR fantasy game, will have a new look and feel. Finally, a pair of mobile apps, which will be released before the start of the season, will give fans an unprecedented second screen experience on their tablets and mobile devices.
The Consumer Electronics Show (CES) is the leading international trade show for companies that make consumer electronics. On an annual basis, more than 150,000 people attend CES and more than 20,000 new products have been launched at the show, including the VCR, HDTV, DVD and the tablet computer. CES also attracts some of the biggest names in Hollywood. At last year’s show alone, celebrity attendees included Justin Timberlake, Justin Bieber, Will Smith, LL Cool J, Jillian Michaels, Ryan Seacrest, and Kelly Clarkson.
See more photos of Keselowski at CES below.
Brad Keselowski (C) on stage with NASCAR Vice President of Digital Media Marc Jenkins (L) and Qualcomm CEO Paul Jacobs (R).
Brad Keselowski introduces a new NASCAR app with Qualcomm CEO Paul Jacobs.