Smithfield Foods expands partnership with RPM
January 24, 2013, Staff report, NASCAR.com
Smithfield Foods announced Thursday it will expand its partnership with Richard Petty Motorsports to include its role as primary sponsor of the No. 43 Ford in 25 events during the 2013 NASCAR Sprint Cup Series season.
Aric Almirola will drive the Smithfield Foods-backed No. 43 Ford in his second full-time season in the Sprint Cup Series.
"We are thrilled to come back as a partner of Richard Petty Motorsports, Aric and the No. 43 team this season," said Joe Luter IV, executive vice president of Smithfield. "We were very pleased with the value that the partnership provided us and our customers in our first year together. We are already working hard to make our race program better this year."
In his first full-time NASCAR Sprint Cup Series season, Almirola and his team secured a pole, earned one top-five and four top-10 finishes and finished 20th in the 2012 NASCAR Sprint Cup Series championship standings.
"We are happy to continue our partnership with Smithfield and its family of brands," said Richard Petty, co-owner of Richard Petty Motorsports. "The folks at Smithfield put some great programs into place last season, and we can't wait to see what they have in store this year."
Almirola not only became a partner of Smithfield last season, but also became part of its marketing programs, playing a key role in giving back.
Smithfield Foods and its family of brands -- including Eckrich, Farmland, Gwaltney and Smithfield -- will all participate as primary sponsors throughout the year.
Smithfield Foods is the world's largest producer of pork products. The company says is will continue to engage NASCAR fans with unique marketing initiatives.