Furniture Row Racing rests easier with new mattress sponsorships
February 06, 2013, Staff report, NASCAR.com
Furniture Row Racing and Denver Mattress announced Tuesday that national mattress brands Sealy, Serta and Simmons Beautyrest will serve as associate sponsors during the 2013 NASCAR Sprint Cup Series season.
Each brand will sponsor select races for 20 of the 36 races on the Sprint Cup schedule. The brands will carry top billing on the rear quarter panels of the No. 78 Furniture Row/Denver Mattress Chevrolet SS driven by Kurt Busch.
"Having top-of-the-line national brands such as Sealy, Serta and Simmons Beautyrest on your race car is one more reason to get pumped up for the start of the 2013 season," Busch, a 24-time Sprint Cup race winner, said. "NASCAR fans and NASCAR competitors all need a good night's sleep and there’s not a better place to find that comfortable mattress than at a Denver Mattress store."
Some of the races will align with each company's home base. Sealy, based in Trinity, N.C., will sponsor races on May 18 and 26 at Charlotte Motor Speedway. Atlanta's Simmons Beautyrest will partner with the team on Sept. 1 at Atlanta Motor Speedway. Serta's Hoffman Estates, Ill. headquarters will run on the car at the Chase for the NASCAR Sprint Cup opener on Sept. 15 at Chicagoland Speedway.
"We are thrilled about having Sealy, Serta and Simmons Beautyrest coming on board to complement our Furniture Row/Denver Mattress NASCAR sponsorship," said Denver Mattress President Dan Visser said. "Our Denver Mattress stores allow consumers the unique one-stop shopping opportunity to compare all the better brands of mattresses. We feel strongly that the powerful and highly visible NASCAR stage will help us convey our customer-friendly message to the mattress shopper."