NASCAR partnering with Alyssa Milano
July 03, 2013, NASCAR official release, NASCAR.com
DAYTONA BEACH, Fla. -- NASCAR Team Properties announced today that it has reached a licensing agreement with Touch by Alyssa Milano to create a line of apparel for female NASCAR fans. The fashionable apparel is designed utilizing high quality fabrics and features NASCAR drivers such as Dale Earnhardt Jr., Tony Stewart, Danica Patrick and Jimmie Johnson. (See the clothing line here).
“...I’m really proud to have NASCAR under the Touch brand umbrella.”
-- Alyssa Milano
“We’re excited to welcome Alyssa to the NASCAR family, and for the first time, we now have a fashion forward clothing line exclusively for our many female fans,” said Blake Davidson, NASCAR vice president, licensing and consumer products. “The Touch brand offers our fans a fresh and stylish line of apparel that is designed specifically for them.”
Touch by Alyssa Milano is the premier, high-end fashion brand for the female sports fan. The brand represents a breakthrough in fashion and function. Touch empowers the fiercely loyal fan to look and feel her best. Whether cheering on their favorite race team or simply living life, Touch provides a platform for female sports fans to rally around.
“I am very excited to be able to bring Touch apparel to female NASCAR fans,” said Alyssa Milano. “I have received so many requests over the past few years to expand distribution of the Touch brand into NASCAR, so I’m really proud to have NASCAR under the Touch brand umbrella.”
The initial launch will include a variety of women’s tops for NASCAR drivers Kyle Busch, Dale Earnhardt Jr., Carl Edwards, Jeff Gordon, Jimmie Johnson, Kasey Kahne, Matt Kenseth, Brad Keselowski, Danica Patrick and Tony Stewart. Touch by Alyssa Milano is manufactured and distributed by G-III Sports, a division of G-III Apparel Group Limited, and is available for purchase at the NASCAR.com Superstore and trackside retail locations operated by Americrown during select NASCAR Sprint Cup Series race weekends.
The next NASCAR Sprint Cup Series race will be the Coke Zero 400 powered by Coca-Cola at Daytona International Speedway on Saturday, July 6 at 7:30 p.m. ET broadcast on TNT, Motor Racing Network Radio, and SiriusXM Satellite Radio, with additional coverage on NASCAR.com.