CarCash sponsors debut Trucks race at Eldora
July 10, 2013, Staff report, NASCAR.com
Eldora Speedway officials and Marcus Lemonis, chairman and CEO of Camping World and star of CNBC Prime’s “The Profit”, announced Wednesday that 1-800 CarCash will serve as title sponsor of the inaugural NASCAR Camping World Truck Series race July 24 at the Rossburg, Ohio track.
“Being a small business in rural Ohio, we’re proud Marcus recognized Eldora as the ideal venue to showcase both CarCash and the premiere episode of ‘The Profit’,” said Tony Stewart, three-time NASCAR Sprint Cup Series champion and owner of Eldora Speedway.
The CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit” will run under the lights, marking the return to a dirt track for a national NASCAR series for the first time in 42 years. The last dirt race was Sept. 30, 1970 at the North Carolina State Fairgrounds in Raleigh, N.C., where Richard Petty took the 117th of his record 200 career NASCAR Sprint Cup Series wins. Like Eldora, it was on a Wednesday night and contested on a half-mile oval.
“As CEO of Camping World, we’ve seen the value in motorsports marketing, and the inaugural NASCAR Camping World Truck Series race at Eldora Speedway provides an excellent opportunity for CarCash to promote its brand and for me to promote ‘The Profit’ on CNBC Prime,” Lemonis said. “The first dirt race in a national NASCAR series in 42 years is definitely unique.”
The partnership between CarCash and Eldora represents a unique combination of firsts. The CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit” is the first NASCAR Camping World Truck Series race held on a dirt track. CarCash is the first business being showcased in a groundbreaking new television reality series “The Profit”, which debuts July 30 at 10 p.m. ET on CNBC.