First race entitlement for sponsor of yellow-flag periods during races
The ServiceMaster 200 will be the penultimate stop for the series in 2013.
It is the first race entitlement for ServiceMaster, which has been involved in the sport since 2009. The Memphis, Tenn.-based company presently serves as the official sponsor of yellow flag periods during NASCAR races.
“The decision was based on a combination of things,” said Eric Eurich, vice president of marketing for ServiceMaster. “We’ve been in racing as you know the last five years or so and continue to look at ways to leverage our investment, look at ways to get our brand message out and connect with the NASCAR race community.”
Although sponsorship opportunities are limited this late in the season, Eurich said he doesn’t feel the company “took a ‘what’s left over’ approach.
“I think we (aligned) with a top quality event at a great venue,” he said.
“We have certainly known the people from Phoenix International Raceway for a number of years and see what kind of top-notch organization they are, what kind of quality events they put on, especially this one being towards the end of the season really was an attractive event for us to consider.
ServiceMaster’s current official sponsorship status runs through the end of the 2013 season. Its involvement beyond this season is something company officials are currently addressing.
“Really right now … we’re in planning process,” he said. “We’re looking at all the various things. We enjoyed our relationships … and we’re looking at the potential down the road.
“It’s been a great relationship; we get a lot of … value; the exposure both from a (business to business) perspective as well as getting very good exposure to the consumers out at the various race venues.
“It’s been something that we’ve been very happy with over the years.”
Last year’s race was sponsored by Great Clips and was won by Joey Logano.
Four NASCAR series will be competing at PIR the weekend of Nov. 8-10 as teams from the K&N Pro Series West, Camping World Truck Series, Nationwide and Sprint Cup Series descend on the 1-mile track located in Avondale, Ariz.