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NASCAR After the Lap returns for fifth year

August 16, 2013, Official NASCAR news release, NASCAR.com

NASCAR After the Lap returns for fifth year
Sweepstakes gives fans chance to win 2014 Ford F-150 Tremor; fan event celebrates end of 2013 NASCAR season

DAYTONA BEACH, Fla. -- NASCAR® announced today NASCAR After The Lap sponsored by Ford and Coca-Cola will return to Las Vegas for the fifth consecutive year. NASCAR After the Lap has become a favorite event of both fans and drivers during NASCAR’s annual celebration of its season, NASCAR Sprint Cup Series Champion’s Week™. This year’s event will take place at the Pearl Palms Concert Theater inside the Palms Casino Hotel on Thursday, December 5 at 5 p.m. PT. 

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NASCAR fans are invited to “Buckle Up” when all 12 Chase for the NASCAR Sprint Cup drivers show off their distinctive personalities and interact with their loyal fan base. Impromptu questions and unexpected requests deliver memorable moments such as Denny Hamlin performing the “Dougie” on stage or a NASCAR produced Gangnam Style video that set the crowd abuzz and generated spirited conversation across social media.

“NASCAR After The Lap is an event unlike any other in sports that gives our fans the chance to see the drivers with their helmets off and their guard down," said Norris Scott, NASCAR vice president of partnership marketing. “Celebrating its fifth consecutive season, NASCAR After The Lap has evolved into one of the most talked about events of NASCAR Sprint Cup Series Champion’s Week™ and provides two long-standing partners, Ford and Coca-Cola, a valuable platform to connect with our brand-loyal fan base.” 

Beginning today, NASCAR fans can enter the NASCAR After The Lap sweepstakes by visiting www.NASCARafterthelap.com up until November 17. This is the biggest giveaway ever for the NASCAR After The Lap sweepstakes, providing two winners an all-inclusive VIP trip for them and a guest to NASCAR After The Lap in Las Vegas and either one trip to the 2014 Coca-Cola 600 at Charlotte Motor Speedway or one trip to the 2014 Ford Ecoboost 400 at Homestead-Miami Speedway.  One lucky winner will also be taking home the ultimate grand prize – a 2014 Ford F-150 Tremor.

“Over the last five years as event sponsor, Ford has enjoyed some remarkable and very unpredictable moments with our NASCAR drivers,” said Tim Duerr, motorsports marketing manager for Ford Racing. “The NASCAR After The Lap Sweepstakes continues to provide Ford with a great avenue to engage with fans by offering them a chance to not only win a trip out to Las Vegas, but also an opportunity to go home with a brand-new 2014 Ford F150 Tremor. This sponsorship delivers results to Ford on many levels.”     

“As a long-time partner, Coca-Cola is proud to celebrate the 2013 season with the stars of NASCAR at this year’s NASCAR After The Lap,” said Ben Reiling, director of motorsports for Coca-Cola North America Group. “In our fifth year as an event sponsor of NASCAR After The Lap, we are offering fans a stellar experience to interact directly with members of our Coca-Cola Racing Family and a chance to win a trip to our marquee event, the Coca-Cola 600. We’re looking forward to the NASCAR Sprint Cup Series Champion’s Week, it’s going to be a wild ride.”

Tickets for the event will go on sale September 16 and are priced at $20 apiece. All ticket sale proceeds benefit The NASCAR Foundation™, a 501 (c) (3) non-profit that raises funds to support children’s charities and important causes throughout the nation. Fans can visit www.NASCARafterthelap.com to purchase tickets. For fans unable to attend NASCAR After The Lap, NASCAR.com will offer a live stream of the event.

“I am really looking forward to being there and making the After the Lap award show but I think it is really neat that Ford has stepped up and done things there that they are doing with that program and sending some fans out there,” NASCAR Sprint Cup Series Greg Biffle said. “Somebody is going to get to win a new truck and a lot of cool things.”

“The thing that makes me nervous about that is it usually gets pretty loose and things are said and done like Jeff Gordon break dancing,” NASCAR Sprint Cup Series driver Carl Edwards said.

“Once it is done I kinda think, man, as that okay? The fans seem to enjoy it. The website is NASCARafterthelap.com and someone is going to win a 2014 F-150 Tremor truck.”

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