Yuengling Light Lager on board for eight races in 2014
The company, which touts itself as America’s “oldest operating brewery,” will be making its NASCAR debut as the 21-year-old Dillon campaigns the No. 3 Chevrolet in his first full Nationwide campaign next season.
“Ty Dillon is a perfect match for us to help introduce our Light Lager brand to loyal NASCAR fans wherever Yuengling is sold,’’ said Lou Romano, director of marketing and wholesaler development for Yuengling.
“He's not only a strong competitor on the track, but shares many of the same interests as Yuengling drinkers. Ty is an avid sports fan, outdoor enthusiast and holds close family ties. We also know and understand the legacy of the No. 3 to RCR and in NASCAR history, and are honored to have our brewery appear with that number on Ty's car in 2014.”
Dillon is currently ranked fourth in the NASCAR Camping World Truck Series championship with a victory at Kentucky and another win last year at Atlanta Motor Speedway.
He has eight Nationwide starts to his credit.
“I’m honored to be able to represent an iconic brand such as Yuengling," said Dillon. “I'm excited to share my first full year in the Nationwide Series with them as they venture into the sport for the first time this season.
"They are family operated and America's Oldest Brewery, something which fits our heritage at RCR. We think their family culture will make for a great partnership with the RCR and Childress family cultures. To say I'm looking forward to racing the No. 3 Yuengling Light Lager Chevrolet next year is an understatement."