Joe Gibbs Racing launches Chase digital magazine
September 19, 2013, Joe Gibbs Racing, NASCAR.com
JGR app is a first for NASCAR, provides fans unique content including interactive features & profiles
HUNTERSVILLE, N.C. -- Joe Gibbs Racing (JGR) currently holds the first and second position in the Chase for the NASCAR Sprint Cup Series Championship standings, and now fans will have a unique way to follow the team over the next nine weeks with the launch of a new digital magazine.
The magazine is available on both Apple and Android devices including tablets. It will be available on the Apple App Store and Google Play Store and accessed through the following direct link: www.joegibbsracing.com/chaseapp
The magazine which will be updated throughout the Chase and through the conclusion of the season will feature profiles on each of Joe Gibbs Racing’s three teams in the NASCAR Sprint Cup Series.
"NASCAR has some of the most savvy, passionate fans in all of sports and they crave content about their favorite drivers and teams," said Dave Alpern, Senior Vice President of Marketing for Joe Gibbs Racing. "By creating this Chase App, we have packaged tremendous content into a fun, interactive format. This app has everything from information on the Chase tracks and car set ups, to never seen before photos and driver profiles. Every feature is designed for interaction with the fan and I think they will discover something new each time they open it. Our digital team hit it out of the park with this one."
The digital magazine will be informative for all NASCAR fans and not just those passionate about JGR's three NASCAR Sprint Cup Series teams. It includes educational pieces that provide in-depth and interactive aspects of the sport including the importance of camber and toe to the performance of a race car. In addition, there is an infographic on each of the race tracks featured in the Chase. Of course there is plenty of information specific to JGR, including photo essays, video profiles of each driver, a feature on driver Darrell Wallace, Jr. and statistical analysis of each driver.