Jimmy John's to sponsor Harvick in 2014
September 24, 2013, Staff report, NASCAR.com
The sandwich franchise will be the primary sponsor for 12 races, including the Brickyard 400 at Indianapolis Motor Speedway, and will be an associate sponsor for the remaining Cup races. It will also be an associate sponsor of the No. 14 Bass Pro Shops/Mobil 1 Chevrolet of SHR driver/owner Tony Stewart.
"We are fortunate to partner with Kevin for many more years in a very meaningful way," said Jimmy John Liautaud, CEO and founder of Jimmy John's. "On and off the track, Kevin and (wife) DeLana Harvick are winners in all they do. And Tony's reputation as a fierce competitor speaks for itself. Game on."
Jimmy John's had been a Harvick sponsor for select races this season, the driver's final slate with Richard Childress Racing. The company began sponsoring Harvick in 2009 in the NASCAR Nationwide Series.
"I've known Jimmy since 2009 and I've personally seen how driven he is and how his work ethic is embraced by Jimmy John's franchisees," said Harvick, winner of 21 Sprint Cup races, including the 2007 Daytona 500 and 2003 Brickyard 400. "He wants to be the best, period. And he'll out-work everyone to be the best. That's the same mindset we have in racing. I'm proud to continue this partnership with Jimmy John's at Stewart-Haas Racing."