Quicken Loans to join Newman at RCR in 2014
September 25, 2013, Staff report, NASCAR.com
Online mortgage lender keeps relationship with driver intact
Quicken Loans will serve as the primary sponsor on Ryan Newman's No. 31 Richard Childress Racing Chevrolet for 12 races in 2014, the team announced Wednesday.
Newman, who currently drives the No. 39 Chevrolet for Stewart-Haas Racing, will also get backing from Quicken Loans in the remaining 24 races as an associate sponsor.
"Quicken Loans has been an integral member of my team and I am very excited to have them join me at Richard Childress Racing, as we continue to build on what has been a fantastic partnership," Newman said. "My relationship with Quicken Loans goes beyond driving their car. I've gotten to know them and their business, becoming friends with them in the process. As they know, I will do my very best to perform on and off the track next year and well beyond."
Quicken Loans has sponsored the driver since 2012, and it was the primary sponsor at the regular-season finale in Richmond, where Newman was in position to win the race before a series of questionable events unfolded.
Sponsors were watching how Newman responded to missing out on the Chase for the NASCAR Sprint Cup -- which was later overturned by NASCAR -- and appreciated how the veteran handled himself. Quicken Loans will continue to serve as the primary sponsor for Newman through the remainder of the 2013 season.
"Ryan has shown that he is not only an incredible race car driver, but also someone with great integrity and class," said Jay Farner, president and chief marketing officer of Quicken Loans. "The way Ryan has handled some very tough situations this year, while also continuing to ignore the noise and perform at a high-level, made our decision to stick with him a no-brainer. He embodies what we stand for each and every day."
Newman learned in July that he would no longer have a ride at Stewart-Haas, the team he has driven for since 2009.
The No. 31 ride at Richard Childress Racing came open when the team and Jeff Burton jointly announced that the driver would step out of the car at the end of this season.
Newman currently sits ninth in the standings with eight races remaining this season.