'Express Your Thanks' campaign supports troops
October 16, 2013, NASCAR.com
Bank of America initiative to donate up to $1 million to military service members, veterans
Bank of America, the official bank of NASCAR, kicked off its “Express Your Thanks” campaign on Memorial Day with a goal of donating up to $1 million -- allocated evenly between Welcome Back Veterans and Wounded Warrior Project (WWP) -- to support military service members and veterans.
Running through Veteran's Day, customers, bank employees and other individuals can offer online expressions of gratitude, and each one will generate a $1 donation* from the Bank of America Charitable Foundation to support these two nonprofit organizations. Fans can participate by sharing photos, videos and messages on http://www.bankofamerica.com/troopthanks, or they can use #troopthanks on Twitter.
"With more than 250,000 service men and women leaving active duty this year alone, raising awareness of the unique challenges they face as they integrate back into the workforce is more important than ever," said Jeff Cathey, senior military affairs executive at Bank of America.
"Through our 'Express Your Thanks' campaign, we're helping foster a real connection between the public and our military in a meaningful and easy way while supporting programs like Wounded Warrior Project and Welcome Back Veterans, which help these heroes make their transition back to civilian life."
In addition to last weekend's Bank of America 500 at Charlotte Motor Speedway, Bank of America activated the campaign at MLB's All-Star Game in New York City as well as with the bank's NFL partners, including the Carolina Panthers, Dallas Cowboys, New England Patriots and Washington Redskins.
"After a very successful Express Your Thanks campaign last year with Bank of America, we're excited that it is continuing, and that we're a part of the campaign again in 2013," said Adam Silva, chief development officer, WWP.
"The financial support this provides and the gratitude it generates through heartfelt messages makes a significant impact in the lives of the Wounded Warriors we work with on a daily basis."
After serving their country thousands of miles from home, and some returning wounded, veterans have the challenge of picking up their lives where they left off. It's not an easy task as they work to deal with pressing issues of employment, housing, and finances.
But Bank of America has been supporting military families for over 90 years, helping veterans return to civilian life by providing safe and affordable housing, training and job opportunities.
*For every qualified expression of thanks from May 18, 2013 to November 11, 2013, the Bank of America Charitable Foundation will donate a total of $1 to Wounded Warrior Project and Welcome Back Veterans, up to a max of $1,000,000 total.