The Jordan Brand's iconic Jumpman logo will adorn the No. 51 this Saturday
Aside from racing as the two-time defending winner of the NASCAR Camping World Truck Series Kroger 200 this weekend at Martinsville Speedway, Denny Hamlin's truck will adorn the Michael Jordan Brand's iconic Jumpman logo.
For Hamlin, the Jumpman logo is personal. Along with being a season ticket holder of Michael Jordan's Charlotte Bobcat franchise, Hamlin began his relationship with the Jordan Brand in 2011 and sports a Jumpman fire suit and racing gloves.
"To have the Jumpman on the truck at Martinsville is the perfect fit," Hamlin said. "Michael has expressed interest in taking the next step with their Jordan Brand sponsorship, so what better opportunity than going after three in a row at one of my favorite tracks."
This weekend wouldn't be Hamlin's first three-peat at Martinsville. Hamlin won three straight Sprint Cup Series races at the historical Virginia half-mile short track over the 2009-10 seasons.
"Denny is a winner, especially at Martinsville Speedway, where he has 'home court advantage,'" said Jordan. "When Denny said he wanted to get the three-peat at Martinsville, it was a no-brainer for the Jordan Brand to be a part of it."