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Revamped GoDaddy plans Super Bowl ad with Danica

November 01, 2013, Holly Cain, NASCAR.com

Revamped GoDaddy plans Super Bowl ad with Danica
Tamed down message just fine with Patrick

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Danica Patrick said she was excited to confirm the news this week that she will appear in a 2014 Super Bowl commercial for her sponsor GoDaddy.

But, the Stewart-Haas Racing driver insists, she never takes it for granted despite starring in more Super Bowl ads (12) than any other celebrity.

"I've never been 100 percent certain I am in until they tell me," Patrick said Friday from Texas Motor Speedway, where she helped present a $50,000 check on behalf of GoDaddy to the National Breast Cancer Foundation.

"Their creative is very important. ... I was really happy last year when they had me and I'm really happy again."

The advertising campaign for GoDaddy has had a noticeably different look recently, focusing its marketing efforts on defining the company's services for small businesses versus grabbing attention with the racy ads that have brought attention in recent years.

GoDaddy CEO Blake Irving told the Associated Press this week there will be two spots during the Super Bowl and Patrick will be in one if not both.

It was a vote of confidence for NASCAR's Sunoco Rookie of the Year candidate. 

"Definitely when you have transitions within companies ... you hope you’re part of those decisions for a long time," Patrick said.

"It’s important that my sponsor benefits the most and their company grows and I want to help them do that."

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