News & Media


Bass Pro Shops joins Ty Dillon in Nationwide

November 25, 2013, Staff report, NASCAR.com

Popular outdoor retailer to serve as primary sponsor for 11 races

Bass Pro Shops will continue its partnership with Richard Childress Racing in 2014, serving as a primary sponsor on Ty Dillon's No. 3 Chevrolet Camaro in the NASCAR Nationwide Series. Bass Pro Shops/Tracker Boats will be a primary sponsor for 11 races on the No. 3 Camaro during Dillon's first full season in the series, beginning with the DRIVE4COPD 300 season opener at Daytona International Speedway. Yuengling Light Lager was previously announced as a primary sponsor for eight Nationwide races for Dillon.

"All of us here at Bass Pro Shops couldn't be more pleased to continue our friendship and business relationship with our long-time friend Richard Childress and his family," said Johnny Morris, founder of Bass Pro Shops. "We're happy to continue our sponsorship with Ty Dillon as he advances to the Nationwide Series next year."

The RCR/Bass Pro Shops partnership began in 1998 as an associate sponsor of RCR's No. 3 GM Goodwrench Chevrolet Monte Carlo with NASCAR Hall of Fame driver Dale Earnhardt. The relationship continued with Kevin Harvick in the No. 29 Chevrolet and in 2004 with Kerry Earnhardt, Earnhardt's eldest son, who drove RCR's No. 33 Bass Pro Shops Chevrolet Monte Carlo in six NASCAR Sprint Cup Series races. Austin Dillon carried on the tradition in 2010 earning two victories and the Camping World Truck Series Rookie of the Year honors, before capturing the championship in just his second season in the series. Bass Pro Shops/Tracker Boats was also a sponsor for Ty Dillon's ARCA Series presented by Menards championship season in 2011.

"I'm a hunter and a fisherman and share Johnny Morris' passion for the outdoors, so it's special to have the support of Bass Pro Shops and Tracker Boats," Ty Dillon said. "It means a lot to me that Johnny and everyone at Bass Pro Shops are going to follow me to the NASCAR Nationwide Series. We've accomplished a lot together in the past couple of years. We won some races for them, a championship in the ARCA Racing Series presented by Menards, and the Sunoco Rookie of the Year honors in the NASCAR Camping World Truck Series.

"I hope we can continue that success in the Nationwide Series next year. I love being able to spend time in the outdoors with my family and the Bass Pro relationship allows me to share those stories with their customers and fans."

The Dillon/Bass Pro Shops duo has earned three victories, four pole awards, 16 top-five and 29 top-10 finishes in two seasons in the Camping World Truck Series in RCR equipment.

"Johnny Morris is a great friend and we're all very proud to be associated with him and Bass Pro Shops," said Childress, president and CEO of Richard Childress Racing. "He's done so much for both Ty and Austin early on in their careers, and we hope he'll be with us for years to come now. To have Bass Pro Shops with Ty next year in the Nationwide Series is an honor for all of us. Ty and his brother (Austin) are both talented drivers with bright futures ahead. They are also tremendous ambassadors for the outdoors, hunting and fishing, conservation and the Bass Pro Shops brand -- so it's a perfect fit."

MORE:

READ: Johnson wins
2013 Sprint Cup Series title

READ: HOF-worthy career
in the books, Martin bows out

READ: Finale represents
end of a chapter for some

READ: Kenseth won't dwell
on coming up short