Mobil 1, Stewart-Haas Racing extend deal
December 04, 2013, Staff report, NASCAR.com
Mobil 1 announced an extension of its partnership Monday with Stewart-Haas Racing for the 2014 NASCAR Sprint Cup Series season. The official motor oil of NASCAR will adorn the hood of driver/owner Tony Stewart's No. 14 Chevrolet for 11 races next year. Mobil 1 will serve as a co-primary sponsor of the No. 14 Chevrolet with Bass pro Shops.
The brand -- a product of the Irving, Texas-based ExxonMobil corporation -- will also provide associate sponsorship for Kurt Busch and Kevin Harvick, both Stewart-Haas newcomers next season. Mobil 1 will also give technology support to all four SHR teams, including the No. 10 Chevy of Danica Patrick.
Mobil 1 has partnered with Stewart-Haas since the 2011 season, when Stewart won the most recent of his three NASCAR Sprint Cup championships. Though his 2013 season was abbreviated by a severe leg injury in a sprint-car crash in early August, Stewart remained a prominent spokesperson for Mobil 1, notably in a popular advertising campaign with Formula One driver Jenson Button that featured a soda cookies tagline.
"During the past few years, Stewart-Haas Racing has seen real progress from our collaboration with Mobil 1," Stewart said. "We've had an improvement in fuel mileage, engine efficiency and reliability, and we're confident that Mobil 1 will help us contend for another NASCAR Sprint Cup Series championship."
Mobil 1, a participant in many forms of motorsports since 1979, has been an official partner of NASCAR since the 2003 season.