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Keselowski’s Blue Deuce adds Wurth sponsor

January 22, 2014, Staff report, NASCAR.com

Broadening the color spectrum, Wurth sponsorship will be featured in four races in 2014

The Blue Deuce is getting a dash more color for 2014.

Team Penske announced Wednesday that Wurth will be a primary sponsor of former NASCAR Sprint Cup Series champion Brad Keselowski in four races this season. The first race for the automotive, industrial and woodworking supply company as primary backer is scheduled for March 23 at Auto Club Speedway in Fontana, Calif.

The partnership with Wurth gives Team Penske a full season of sponsorship on its flagship NASCAR operation. One day earlier, Alliance Truck Parts announced an eight-race deal as primary sponsor of team owner Roger Penske's No. 2 Ford. Last October, Miller Lite sealed a deal for primary sponsorship for 24 races a year through 2017, an extension that runs concurrent to Keselowski's contract. 

Wurth, a sponsor in European forms of motorsports for more than 30 years, will enter into its third season with Team Penske. The company has served as a primary sponsor for Penske's efforts in the NASCAR Nationwide Series and has been an associate partner in the Sprint Cup.

The predominantly blue Miller Lite paint scheme has given the No. 2 Ford the enduring nickname of the "Blue Deuce." With the addition of Wurth's red and white corporate colors, plus Alliance's yellow and black, Keselowski's rides will cover more ends of the spectrum this season.

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