Race-winning sponsor returns to Ragan in 2014
January 23, 2014, Staff report, NASCAR.com
Farm Rich, the primary sponsor during David Ragan's thrilling win at Talladega Superspeedway last May that gave Front Row Motorsports its first trip to Victory Lane, will return to the team for a second straight season. The frozen snacks and appetizers brand will be the primary sponsor of Ragan's No. 34 Ford Fusion at Phoenix International Raceway in March.
"We couldn't have written a better ending for Farm Rich's first race with us with the car going to Victory Lane in Talladega last year," said team owner Bob Jenkins in a team release. "But equally important is that they recognize how much more we can do together, and we're thrilled such a great company is back to grow their program with us for a second season."
In its first-ever foray into NASCAR last May, Farm Rich enjoyed being thrust into the spotlight as Ragan earned Front Row's first team victory in a dramatic, come-from-behind win in the Farm Rich Ford at Talladega. The company later returned as the primary sponsor for a second race with Ragan at Richmond International Raceway in September.
"David and Front Row Motorsports are ideal partners for Farm Rich," said Shannon Gilreath, senior brand manager. "His personality reflects our wholesome, family brand and many of our customers are huge NASCAR fans and connect with David and his team. Hopefully, we'll all see him in Victory Lane come March 2 in Phoenix."
The Farm Rich logo will appear on Ragan's uniform throughout the 2014 Sprint Cup Series schedule.
The March 2 race in Phoenix will be televised live on FOX at 3 p.m. ET.