News & Media


CNBC's 'The Profit' to sponsor Phoenix race

February 07, 2014, Staff report, NASCAR.com

March 2 event to be called The Profit on CNBC 500 presented by Small Business Fueling America

CNBC's television show "The Profit" has partnered with Phoenix International Raceway to secure naming rights for the track's NASCAR Sprint Cup Series race in March.

The March 2 event will be called The Profit on CNBC 500 presented by Small Business Fueling America, with the green flag scheduled to drop at 3 p.m. ET. The announcement came Friday on CNBC via PIR President Bryan Sperber, "The Profit" star Marcus Lemonis and NASCAR Executive Vice President and Chief Marketing Officer Steve Phelps.

"We are excited to partner with Marcus and his team at 'The Profit' and CNBC on our NASCAR Sprint Cup Series race next month," Sperber said in a track release. "Small businesses have been fueling NASCAR from its very beginning, so this partnership is a great match."

"The Profit" television show has Lemonis hunting for struggling businesses, in which he invests his own money to turn the company around. The program also served as the primary sponsor for a NASCAR Nationwide Series race in 2013 at New Hampshire and presented the NASCAR Camping World Truck Series race at Eldora Speedway.

"This unique partnership is a great opportunity to draw attention to small business which is the heart and soul of the American economy," Lemonis said. "We are proud to be a race sponsor and what better way to celebrate the launch of a new season of 'The Profit' than with passionate NASCAR fans."

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