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NASCAR Digital Media, OneUp Sports launch app

March 14, 2014, Official NASCAR release, NASCAR.com

NASCAR Digital Media, OneUp Sports launch app
'NASCAR Connect' a predictive device for fans

Daytona Beach, Fla. -- Prediction: NASCAR fans are already thinking about which driver will be visiting Victory Lane at the FOOD CITY 500 at Bristol Motor Speedway this Sunday. Fact: NASCAR fans will be able to put their prediction skills to the test -- against other fans in real time -- when OneUp Sports launches a brand new predictive gaming app, NASCAR Connect, on iOS devices this weekend.

"We made it a priority this offseason to focus on enhancing and adding to our arsenal of mobile apps and products, and OneUp Sports has helped us do that," said Colin Smith, managing director, NASCAR Digital Media. "NASCAR Connect gives fans another unique way to engage with NASCAR content, and each other, while watching the live race broadcast."

NASCAR Connect will allow fans to compete against each other using live event predictions. As the race unfolds, players can win game tokens by selecting tiles with race action descriptions that predict what happens next on the track. The game will be operational for all NASCAR Sprint Cup Series events beginning this weekend's race in Bristol, Tenn. With the launch, OneUp Sports will add NASCAR to a sports portfolio that includes the NFL, MLB, the NBA, the NHL and the PGA Tour.

"OneUp Sports is very excited about this launch and our partnership with NASCAR," said Daren Trousdell, CEO of OneUp Sports. "Through NASCAR Connect, we are getting fans more involved with the action on their mobile devices. The game’s innovative style of play and engaging social features add new dimensions to watching live racing."

The next NASCAR Sprint Cup Series race will be the FOOD CITY 500 live from Bristol Motor Speedway on Sunday, March 16 at 1 p.m. ET. The race will air on FOX, PRN and SiriusXM NASCAR Radio™, with additional coverage on NASCAR.com.