NASCAR, Camping World eye extension
March 02, 2014, David Caraviello, NASCAR.com
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AVONDALE, Ariz. -- NASCAR appears on the verge of extending its partnership with the title sponsor of its Camping World Truck Series.
The sanctioning body confirmed Sunday that while nothing has been signed, the agreement between the two parties has proven to be a beneficial one. Camping World succeeded Craftsman as title sponsor of the Truck Series beginning with the 2009 season.
"We are interested in extending our agreement with Camping World and we know the company is as well," NASCAR announced Sunday in a statement. "While we don’t have a signed agreement yet, we are very pleased with the direction in which our discussions are headed. We love our partnership with Camping World and as soon as we have news to share, we will let you know."
Camping World CEO Marcus Lemonis, who was Grand Marshal of Sunday's Sprint Cup Series race, The Profit on CNBC 500, presented by Small Business Fueling America at Phoenix International Raceway, said Sunday he foresees his company continuing in its current partnership with NASCAR. The original seven-year agreement between NASCAR and Camping World is set to expire after the 2015 season.
"In about a month, we'll be announcing a significant extension to that contract. It's been great for us," Lemonis said. "The NASCAR relationship has worked well for Camping World. When we started, we had 35 stores. Now we're up to 120 stores. As we travel the country and we meet new customers in stores, they always are very appreciative of our relationship with NASCAR. It's been good."
Kyle Busch won this season's Camping World Truck Series opener, held last weekend at Daytona International Speedway. The circuit next competes March 29 at Martinsville Speedway in Virginia.