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France, NASCAR earn Cynopsis Sports Awards

April 17, 2014, Staff report, NASCAR.com

Brian France Amy France Rick Hendrick

NASCAR Chairman and CEO receives Vision Award

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NASCAR Chairman and CEO Brian France and NASCAR Fuel for Business were honored at the Cynopsis Sports Awards Thursday at the Yale Club in New York City.

NASCAR Sprint Cup Series team owner Rick Hendrick presented France with the Vision Award, which recognizes the executive of the year from a sports league or organization who has demonstrated innovation and transformed an industry.
 
"With all the stakeholders involved in our sport, it takes a leader who is willing to stand tall," Hendrick said. "Brian has revolutionized the sport of NASCAR, working with the entire NASCAR industry -- the teams, tracks and sponsors."

France became NASCAR Chairman and CEO in 2003, achieving unprecedented growth in the value of the sport's broadcast rights. Among numerous initiatives noted at the bottom of the article, France spearheaded the launch of NASCAR Green. Also, nearly one company out of four in the Fortune 500 participates in NASCAR.

"Brian has the vision to take us into the next generation and where we need to go in the future," Hendrick said.

Accepting the award, France said, "One thing that is never lost on me at these types of sports industry gatherings is how lucky we all are to be working in an industry that evokes so much passion from people across the world."

NASCAR Fuel for Business (NFFB) earned two awards for B2B Program and Proprietary Asset. Celebrating its 10th anniversary, the NFFB Council is a business-to-business platform that brings together an exclusive group of more than 50 Official NASCAR Partners to buy and sell products and services. Since its inception in 2004, the quarterly meetings have facilitated more than 1,000 "speed meeting" sessions where Official NASCAR Partners meet and do business with one another.

NASCAR earned Honorable Mentions for Brand Activation at Live Events for its NASCAR After the Lap Sponsored by Ford and Coca-Cola; Brand Extensions/Licensing for Touch by Alyssa Milano and Mobile App - Live Streaming for NASCAR Digital Media's NASCAR RaceView Mobile '13.

The Cynopsis Sports Media Awards recognize the most outstanding work in the sports industry from the past year with categories that span television, digital, marketing and more.


(Graphic by: NASCAR Integrated Marketing Communications)

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