NASCAR launches Father's Day campaign
May 13, 2014, NASCAR Official Release, NASCAR.com
Related: Share your #NASCARwithDAD photos
Daytona Beach, Fla. (May 13, 2014) -- No other sport features such rich family tradition and father-son lineage as NASCAR®, where iconic names like Petty, Earnhardt, Jarrett and France have been made famous across generations. To celebrate the fathers of stock car legends and highly passionate NASCAR fans alike, NASCAR today announced "NASCAR with DAD," a Father's Day platform built around memorable NASCAR moments with Dad.
As part of the platform, NASCAR and its Official Partners Goodyear, 3M and Ford have teamed up to create the #NASCARwithDAD Sweepstakes. Fans entering have a chance to win a once-in-a-lifetime Goodyear Blimp Ride for two high above Ford Championship Weekend at Homestead-Miami Speedway.
This all-inclusive VIP experience at the Ford EcoBoost 400 at Homestead-Miami Speedway includes $500 travel cash and hospitality, and a driver meet and greet. Fans can also win one of 10 NASCAR Racing Experience prize packages to feel the thrill of driving a NASCAR-style stock car with their Dad.
To win these unforgettable prizes, fans can enter the #NASCARwithDAD Sweepstakes by going to nascar.com/NASCARwithDad beginning today through 11:59 p.m. on Father's Day, Sunday, June 15.
"For generations, the bonds between parents and children have been cemented through sharing memorable NASCAR experiences," said Matt Shulman, NASCAR managing director of marketing platforms. "This campaign celebrates those special Father's Day memories through the lens of NASCAR."
NASCAR fans are encouraged to share their most memorable NASCAR moments with Dad on social media using the hashtag #NASCARwithDAD. Those fans who visit nascar.com/NASCARwithDAD to share content by clicking the "share your stories" tab can link their Father’s Day tributes directly to their Twitter, Instagram and Facebook accounts.
Additionally, to celebrate Father's Day weekend, Michigan International Speedway and Official NASCAR Partners Ford, Goodyear, 3M and Sprint will be surprising fans at track with unique experiences.
This weekend's NASCAR Sprint Cup Series race is the NASCAR Sprint All-Star Race at Charlotte Motor Speedway on Saturday night, with coverage starting at 7 p.m. ET on FOX Sports 1, Motor Racing Network Radio and SiriusXM NASCAR Radio. Also, catch the Sprint Showdown on Friday at 7 p.m. ET on FOX Sports 1; the NASCAR Camping World Truck Series race at Charlotte on Friday at 8:30 p.m. ET on FOX Sports 1; and the NASCAR Nationwide Series race at Iowa Speedway on Sunday at 2 p.m. ET on ESPN.