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Dogecoin to sponsor Josh Wise again at 'Dega

May 22, 2014, Staff report, NASCAR.com

Online community again rallies to fund No. 98 ride

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One week after sending Josh Wise into the Sprint All-Star Race by virtue of winning the Sprint Fan Vote, the Dogecoin and Reddit communities have rallied again. The online group has sold more than 5,000 T-shirts depicting its trademark Shiba Inu breed dog (see the tweet below), and the proceeds are going to sponsor Wise's No. 98 Ford at Talladega Superspeedway this fall in the Geico 500.

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Fans of the cryptocurrency banded together earlier this year to sponsor Wise for the spring Talladega race. The driver showed his thanks by participating in an AMA -- Ask Me Anything -- on Reddit, a social networking site, and in the process endeared himself to a group of fans with plenty of Internet pull.

"I can't begin to explain how awesome this partnership with Dogecoin and Reddit has been for our team at Phil Parsons Racing," Wise said in a team release. "Like I said before, we're just a small team. When we were initially approached with this idea, we never expected it to get as big as it has become. We've been able to accomplish some pretty amazing things with the help of the Dogecoin and Reddit communities. It means so much to us to have all that support. We're working as hard as we can, to do the best job that we possibly can, each and every week." 

Wise finished 15th in the All-Star Race, completing every lap and finishing ahead of drivers such as Jeff Gordon, Kyle Busch and Joey Logano. An underdog -- perhaps UnderDoge is a more appropriate term -- throughout his NASCAR Sprint Cup Series career, Wise has a career-best finish of 19th in 79 races, a result he earned at Talladega in 2010.

He nearly matched that showing with a 20th-place run at the 2.66-mile track this spring, with his black-and-gold Dogecoin scheme.

"We're really excited to expand our partnership with Dogecoin and Reddit," team owner Phil Parsons said. "With all of the support we received for the All-Star Race and the number of people asking about apparel, it made sense to have T-shirts produced and turn it into an opportunity to fund a second race."

Parsons also credited Reddit user and NASCAR fan Denis Pavel, who noticed a plain black car at Bristol. Pavel, according to Parsons, said he thought Wise "raced the wheels off the car." That led to the 16-year-old leading the charge to find Wise a sponsor.

"The relationship has opened some great opportunities and has helped get Phil Parsons Racing's name out," Parsons said.

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