Hendrick extends partnership with key sponsor
June 13, 2014, Staff report, NASCAR.com
Hendrick Motorsports and Farmers Insurance have signed a deal extending their partnership through 2017. The current contract for the sponsorship of Kasey Kahne's No. 5 was set to run out at the end of 2014.
"We are pleased to announce our continued sponsorship of Hendrick Motorsports' No. 5 team and are excited to build on the momentum of the last three years," said Mike Linton, chief marketing officer at Farmers Insurance.
Farmers will be the primary sponsor in 12 NASCAR Sprint Cup Series races between 2015 and 2017, including the Daytona 500. Parts of the paint scheme that will run in next year's races will be decided by fan vote at FarmersRacing.com.