Dollar General extends sponsorship with JGR
June 28, 2014, Kenny Bruce, NASCAR.com
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SPARTA, Ky. -- Dollar General will expand its role as primary sponsor of the Joe Gibbs Racing No. 20 Toyota driven by Matt Kenseth from 27 to 30 races beginning in 2015.
Dollar General chairman and CEO Rick Dreiling, JGR owner Joe Gibbs and JGR president J.D. Gibbs made the announcement Saturday at Kentucky Speedway, site of Saturday night’s NASCAR Sprint Cup Series Quaker State 400 presented by Advance Auto Parts.
JGR officials also announced that they had extended the contract of Kenseth for "multiple years."
"I'd say that there is no greater testimony to our sport than the fact that we're extending with Rick and his (Dollar General) team," Joe Gibbs said. “When you think about it, this is one of the best run, most successful companies in all of America.
"What this says is NASCAR works, it works for our sponsor partners. … Probably one of the most enjoyable things for us (at JGR) is the (business-to-business) opportunities that our sport offers. Think about the other partners DG is aligned with -- we have Toyota … Mars, Coke, FedEx, Interstate Batteries … it's great to see the way many of them have worked with Dollar General."
Dollar General currently shares primary sponsorship of the No. 20 Toyota with Home Depot. It is expected that the big box chain will not return as a primary sponsor for 2015.
"We know who that would be," Gibbs said of sponsorship for the remaining six Cup races not to be backed by DG, "but we can't announce it. But we have a good partner for Dollar General."
The Goodlettsville, Tennessee-based retailer announced late last season that it was increasing sponsorship from 17 races to 27 for 2014.
"Last year was the second year we were with (Joe) Gibbs Racing," Dreiling said. "Obviously the combination of Joe, J.D. and Matt led to incredible results. This is very much a sport where the car has got to run up front. These three gentlemen have demonstrated that ability and that's why we continue to be involved, and look for more involvement as we move through the years."
Kenseth joined JGR before the 2013 season and won a series high seven races. He entered Saturday night's race winless on the season but fourth in points.
"It's obviously been a great fit for me," Kenseth said. "I've really enjoyed getting to know the whole DG group; it makes it extra fun when their CEO is such a huge race fan, and such a great guy as well. I'm proud to represent the brand and proud to be driving for these guys sitting next to me and happy that we will be going forward."
Home Depot, which has been affiliated with JGR since 1999, provided primary sponsorship for 11 races this season.
Former JGR driver Tony Stewart won two Sprint Cup championships with Home Depot -- in 2002 and 2005.