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Indy Nationwide race gets new sponsor, name

July 14, 2014, Staff report, NASCAR.com

Lilly Diabetes 250

Lilly Diabetes 250 to run July 26 at 4:30 p.m. ET on ESPN

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Indianapolis Motor Speedway announced Monday that Eli Lilly and Company will sponsor its annual NASCAR Nationwide Series race. The Lilly Diabetes 250 be run July 26 (4:30 p.m. ET, ESPN).

The Indianapolis-based firm said the multi-year agreement with the track will help raise awareness about diabetes in Indiana and around the world.

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"We're proud to announce that Lilly is providing the entitlement sponsorship for the Lilly Diabetes 250 Nationwide Series race at IMS," J. Douglas Boles, Indianapolis Motor Speedway president, said. "Lilly is an Indianapolis-based company recognized globally as a forerunner in fighting diseases and making lives better for people all over the world, and we greatly look forward to working with them in promoting diabetes awareness during the Lilly Diabetes 250."

The company presented the Drive to Stop Diabetes 300 Nationwide race at Bristol Motor Speedway in March and also sponsors Nationwide driver Ryan Reed, who competes full time for Roush Fenway Racing and has type 1 diabetes.

"I couldn't be more excited to compete for the first time at the iconic Indianapolis Motor Speedway during the Lilly Diabetes 250," Reed said. "To have the opportunity to race at the home of Lilly's corporate headquarters in Indianapolis is a great honor and something I'll never forget. I'm grateful to everyone at Lilly Diabetes and the American Diabetes Association for the opportunity to join them in promoting diabetes awareness with the hope of someday eliminating this devastating disease."

Kroger Super Weekend at IMS will include the Lilly Diabetes 250 Nationwide Series race and NASCAR Sprint Cup practice and qualifying on Saturday, July 26. Thursday will feature TUDOR United SportsCar Championship practice and qualifying, and NASCAR Sprint Cup and Nationwide Series practice and TUDOR United SportsCar Championship racing will take place on Friday. The weekend will conclude on Sunday, July 27 with the NASCAR Sprint Cup Series 21st annual Crown Royal Presents the John Wayne Walding 400 at the Brickyard Powered by BigMachineRecords.com (1 p.m. ET, ESPN).

"Diabetes is a serious problem not just in Indiana but around the world. We know the reach NASCAR has and we are honored to join our neighbors at the Indianapolis Motor Speedway to sponsor this race," Mike Mason, vice president, U.S., Lilly Diabetes, said. "We hope our involvement will provide the awareness that is essential to prevention and management of this disease. By working with the Indianapolis Motor Speedway, we hope to get people talking about diabetes with their doctor, as well as their friends and family."

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