Kevin Harvick adds Mobil 1 as primary sponsor
July 28, 2014, NASCAR.com
CHARLOTTE, N.C. -- ExxonMobil is expanding its Mobil 1 partnership with Stewart-Haas Racing, adding a one-time full primary sponsorship of Kevin Harvick's No. 4 Chevrolet SS for the GoBowling.com 400 NASCAR Sprint Cup Series race Aug. 3 at Pocono (Pa.) Raceway. Beyond Pocono, Mobil 1 will continue to serve as an associate sponsor for Harvick's No. 4 Budweiser/Jimmy John's Chevrolet.
"Kevin Harvick has had a brilliant year and is a strong contender to win the 2014 Sprint Cup Series title," said Artis Brown, global motorsports manager, Mobil 1. "As a member of Stewart-Haas Racing, Kevin has experienced the protection and performance benefits of Mobil 1 lubricants in the No. 4 race car firsthand. Now, with the No. 4 Chevy, we're proud to have Mobil 1 on and under the hood."
Supported by Mobil 1 lubricant technology, Harvick has earned two wins, five top-five and nine top-10 finishes since the beginning of the 2014 season. Harvick is currently 12th in the championship standings and virtually assured to qualify for the Chase for the NASCAR Sprint Cup under the new format, where the top spots in the 16-driver field are awarded to those who have won a race prior to the 10-race Chase.
"I'm honored to be driving the No. 4 Mobil 1 Chevrolet SS at Pocono," said Harvick. "Mobil 1 is a truly iconic brand in motorsports, both as a major sponsor of racing and as a performance partner for top race teams around the world. I know that Mobil 1 will help me get to the winner's circle as I drive toward the 2014 Sprint Cup championship."
To build anticipation for the Pocono race, a video showcasing Mobil 1 as Harvick's new full primary hood is now available on the Mobil 1 Facebook page. The video shows Harvick sneaking into the Stewart-Haas Racing shop to capture some of the Mobil 1 mojo that brought Tony Stewart the 2011 Sprint Cup championship. The video then reveals Harvick's special No. 4 paint scheme for Pocono.
Stewart-Haas Racing co-owner Tony Stewart is working his way toward securing his own spot in the 2014 Chase and is proud to see Harvick representing Mobil 1. "Kevin is having a great season and is poised to make a great stretch run," said Stewart. "Beginning with that 2011 season, Mobil 1 has been a great partner for the entire Stewart-Haas Racing team -- this year, even more so with our expansion to four cars."
For the remainder of the 2014 season – five regular-season races and 10 Chase races – Budweiser and Jimmy John's will remain primary sponsors of Harvick's No. 4 Chevrolet SS. Bass Pro Shops and Mobil 1 will remain as co-primary sponsors of Tony Stewart's No. 14 Chevrolet SS.
In addition to partnering with Stewart-Haas Racing, the 2014 season marks the 12th consecutive year in which Mobil 1 will serve as the "Official Motor Oil of NASCAR." With a deep history in motorsports, Mobil 1 is used by more than 50 percent of the teams in NASCAR's top-three series.
View a video of Kevin Harvick in search of Tony Stewart's #Mobil1Mojo before Pocono.