Mobil 1 Auto Tech: Season of milestones
August 01, 2014, Staff report, NASCAR.com
The infamous Tricky Triangle isn't the only company celebrating 40 years in business this season.
Mobil 1 turns 40 this year and hopes to celebrate in style this upcoming race weekend in Victory Lane at Pocono Raceway.
In addition to its primary sponsorship of the No. 14 Mobil 1 / Bass Pro Shops Chevrolet SS driven by Tony Stewart, Mobil 1 also provides lubricant technology and engineering support to the entire Stewart-Haas Racing team.
Earlier this week, the company announced the addition of a one-time full primary sponsorship of Kevin Harvick's No. 4 Chevrolet SS for this weekend's GoBowling.com 400 NASCAR Sprint Cup Series race.
The announcement has the Mobil 1 mojo heating up at Stewart-Haas.
"Kevin Harvick has had a brilliant year and is a strong contender to win the 2014 Sprint Cup Series title," said Artis Brown, global motorsports manager, Mobil 1. "As a member of Stewart-Haas Racing, Kevin has experienced the protection and performance benefits of Mobil 1 lubricants in the No. 4 race car firsthand. Now, with the No. 4 Chevy, we're proud to have Mobil 1 on and under the hood."
Harvick is currently 11th in the championship standings, and with two wins, virtually assured to qualify for the Chase for the NASCAR Sprint Cup under the new format.
Meanwhile, Stewart-Haas Racing co-owner Tony Stewart is working his way toward securing his own spot in the 2014 Chase. This Sunday will mark Stewart's 32nd start at Pocono Raceway. He has 5,678 laps under his belt at the Tricky Triangle, boasting two wins and 12-top 5s.
Stewart hopes the Mobil 1 mojo will ignite a victory, and appreciates the company's longstanding support.
"Beginning with that 2011 season, Mobil 1 has been a great partner for the entire Stewart-Haas Racing team -- this year, even more so with our expansion to four cars," Stewart said.
Today, more than half of all NASCAR teams in NASCAR's top three series rely on Mobil 1 lubricant technology. According to Rebecca Aldred, global passenger vehicle lubricants brand manager, the strategy behind the Mobil 1 brand's commitment to motorsports is not as simple as many assume.
"Motorsports is a vibrant and exciting endeavor for the brand, but we're not involved just to win races," explained Aldred. "Supporting race teams also offers us the opportunity to demonstrate our lubricant technology prowess and test car engine oils in the most demanding and extreme environments. Year after year, what we learn on the track informs formulations that help keep everyday cars running like new as well."
Rusty Wallace celebrates his 1989 premier series championship. (Photo courtesy NASCAR Hall of Fame)
A truly iconic brand in motorsports, Mobil 1 is no stranger to the winner's circle.
This year, the brand is also celebrating the 25th anniversary of Rusty Wallace's 1989 NASCAR premier series championship. Having won multiple races as a Formula 1 team sponsor, it took Mobil 1 only three short years to reach the pinnacle of NASCAR as an associate sponsor of Wallace's No. 27 race car. Wallace had four career victories and 10 top-five finishes at Pocono, and was inducted into the NASCAR Hall of Fame in 2013.
Stewart was quick to enjoy similar success with Mobil 1 under the hood. In 2011, his first year driving for Stewart-Haas Racing and with Mobil 1 on board as a primary sponsor, Stewart captured his third career NASCAR Sprint Cup Series championship by winning the final race of the season at Homestead-Miami Speedway by a margin of 1.3 seconds.
In addition to its Stewart-Haas Racing partnership, the 2014 season marks the 12th consecutive year in which Mobil 1 has served as the Official Motor Oil of NASCAR®.