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3M switching sponsorship to Jeff Gordon

August 12, 2014, Staff report,

3M switching sponsorship to Jeff Gordon
Company, previously with Greg Biffle, joins Hendrick Motorsports

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The Hendrick Motorsports No. 24 Chevrolet SS team of Jeff Gordon added 3M as a primary sponsor in a three-year deal announced Tuesday.


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The agreement includes primary sponsorship for 11 races annually in the NASCAR Sprint Cup Series, starting in 2015, and associate sponsorship for the remaining races.

"With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports," said Jesse Singh, senior vice president, 3M Global Sales and Marketing.

Gordon, a four-time NASCAR Sprint Cup Series champion who ranks third in all-time wins with 90, is currently second in 2014 points with two victories, one Coors Light Pole Award and seven top-five finishes in 22 races. Gordon, 43, has a lifetime contract with Hendrick Motorsports.

It's the second 2015 sponsor Gordon has announced in less than a week. Last Friday, the team announced that AARP would serve as primary sponsor for 13 races in 2015.

3M, an official partner of NASCAR, currently has a primary sponsorship deal is with Roush Fenway Racing and driver Greg Biffle.

"We're thankful for the 10-yr relationship we've enjoyed with 3M that's included some of Roush Fenway's most memorable victories," Roush Fenway President Steve Newmark tweeted.

"We have some exciting '15 partnership announcements for the No 16 coming in the next few weeks and look forward to sharing soon."


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