Greg Biffle unveils new primary sponsor for 2015
August 22, 2014, Kenny Bruce, NASCAR.com
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BRISTOL, Tenn. -- Greg Biffle's No. 16 Ford will carry sponsorship from Ortho Insect Control for approximately one-half of next year's NASCAR Sprint Cup Series races, according to Roush Fenway Racing officials.
The announcement was made Friday at Bristol Motor Speedway, site of Saturday night's Irwin Tools Night Race.
"I've been very lucky throughout my career to be aligned with great companies ... and I'm really excited to be going forward with Ortho on the car and to see some of the fun things we're going to be doing together in promoting the brand," Biffle said.
Less than three weeks ago, it was announced that 3M, Biffle's longtime primary sponsor, would be departing at season's end to move to the No. 24 entry of Jeff Gordon at Hendrick Motorsports.
The Ortho brand is will appear on Biffle's car this season for three races, beginning with next week's event at Atlanta Motor Speedway. Officials have not announced the two remaining events.
It's a reunion of sorts for the organization and Roush Fenway. The Scotts Company, which produces Ortho products, also produces a line of lawn care products under the Scotts brand, and previously sponsored RFR driver Carl Edwards for select events in 2005, '10 and '11. Scotts was also sponsor of the Nationwide Series race at Bristol in 2009, '10 and '11.
"With all of our sponsorships, and any of our marketing elements, we evaluate them every year," Mike Sutterer, Vice President Ortho, Regional Marketing, said. "Based on what the business objectives are and what the opportunities are.
"When this opportunity presented itself, we started talking with Roush Fenway; we have the relationship with them. It's just the perfect fit for the Ortho brand, for what we're looking to do with the brand. The consumer bases line up, the geography lines up, just a really, really great fit.
"So we decided to jump back in with Greg and the No. 16 team."
Although the company pulled back its sponsorship after the 2011 season, Sutterer said the relationship with Roush Fenway remained in place.
"It's always been strong," he said. "There's always been a great partnership. When mutually it made sense for a partnership, we got back in."
Sutterer didn't rule out increased involvement in the future but said for now, sponsorship of the No. 16 entry would be the extent of the brand's involvement.
"We're always looking and evaluating what the best way to leverage our marketing dollars are," he said.
Steve Newmark, President of Roush Fenway Racing, said the racing organization had been discussing ways of "getting back to our roots and being true to our DNA, which is truly rooted in driver development.
"And Greg is obviously a product of that and now really the leader and mentor of our driver stable.
"We've reunited with Mark Martin and this is kind of the next in a litany of those actions that are helping fulfill that vision, which is getting back together with Scotts and Ortho. They have been an integral part of our history and obviously have had a lot of success."
Biffle, a former champion in the NASCAR Nationwide and Camping World Truck Series, has 19 career victories in Sprint Cup. He is winless this season and 11th in points headed into this weekend's race at BMS.