Hendrick, AARP announce 2015 sponsorship
August 08, 2014, Staff report, NASCAR.com
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Jeff Gordon's No. 24 Hendrick Motorsports team and AARP will continue their relationship next year, with the organization serving as a primary sponsor for 13 NASCAR Sprint Cup Series races and as an associate sponsor in all other events.
AARP, with its Drive to End Hunger campaign, has been a primary sponsor for Gordon over the past four years. Its commitment next year includes hood placement for the Daytona 500.
"Hunger is a hidden problem that millions of older Americans are battling silently," said Lisa Marsh Ryerson, AARP Foundation president. "We are excited to keep building on the great work of these last four years to help the nearly 9 million older Americans who face the threat of hunger. With Jeff Gordon and Rick Hendrick, we have committed champions behind the wheel on and off the track."
The extension comes with a reduction in the number of races for AARP, which is primary sponsor for 23 races this year on the No. 24 Chevrolet. Friday afternoon at Watkins Glen International, Gordon said he couldn't indicate which group might fill in the gap, but that the feeling among his team was encouraging.
"I can't say right now, but things are strong for us at Hendrick Motorsports," Gordon said. "Ithink the last couple of years, we've all been very stressed out about sponsorships and getting those deals done, but here recently, a lot of positive, good things have been happening. So there's more to come."
The Drive to End Hunger's mission is to raise awareness and funds to fight hunger among adults age 50 and older. Drive to End Hunger has donated more than 30 million meals since AARP and AARP Foundation launched it in February 2011, the company said.
Gordon has helped that cause, both with his efforts on the track and his charitable work off it. Three of his past six career wins have come in a Drive to End Hunger scheme, including last year's Chase for the NASCAR Sprint Cup race at Martinsville Speedway.
"NASCAR fans have been such a big part of the success of Drive to End Hunger, and we're really grateful for that," said Gordon, the current points leader. "I've seen them packing meals, texting donations and getting involved in their communities. AARP and AARP Foundation are incredible partners to be involved with, and I'm very happy to continue our work together. It's been an extremely rewarding and humbling experience for me personally."