Team Penske, MillerCoors mark 25-year partnership
March 05, 2015, Staff report, NASCAR.com
Vote/Photos: Pick Keselowski's NASCAR Sprint All-Star Race paint scheme
Buy: Get these throwback die-casts
Team Penske and longtime partner MillerCoors announced plans to celebrate 25 years together in the NASCAR Sprint Cup Series with promotions and special paint schemes throughout 2015.
Beginning this weekend at Las Vegas Motor Speedway, Brad Keselowski's No. 2 Ford Fusion will sport a commemorative 25th anniversary logo on the hood and the TV panel for each Miller Lite sponsored race in 2015.
"It has been a privilege to race in NASCAR for the past 25 years with MillerCoors as a partner," Roger Penske said in a team statement. "Success in racing is based on having the right people and the right partners.
"MillerCoors is a company that shares those values with us, and it has shown in what we have been able to accomplish together over the last quarter century. Together we have won many races and brought home a championship. I am grateful for all that Miller has done for our team, and I look forward to our continued success."
Team Penske and Miller Lite will give fans the chance to select Keselowski's paint scheme for the NASCAR Sprint All-Star Race (May 16, 7 p.m. ET, FOX Sports 1). On Cheersto25Years.NASCAR.com, fans can choose from three iterations of the "Blue Deuce," which is now known as the "Blanco Deuce" with the body and number colors inverted on the current ride.
"Penske has been a great partner throughout the decades in driving the success of our brand, our drivers and the fan experience," Andy England, MillerCoors Chief Marketing Officer said in a team release. "We’re honored and proud to be a part of such a long-standing, victory-filled relationship."
The No. 2 also will sport iconic schemes at Michigan International Speedway for the Pure Michigan 400 (Aug. 16, 2:30 p.m. ET, NBC Sports Network) and Darlington Raceway in the Bojangles' Southern 500 (Sept. 6, 7 p.m. ET, NBC).
At Michigan, the black-and-gold Miller Genuine Draft scheme, made famous by Rusty Wallace, will return. Dubbed "Midnight," Wallace earned 13 victories, 30 top-five finishes and led over 5,000 laps from 1992 to 1994 in this car.
At Darlington, Bobby Allison's 1983 championship Miller High Life-inspired paint scheme will hit the track again. That year, Allison scored six wins -- including the Southern 500 -- 18 top-five finishes and 25 top-10 finishes, leading 1,755 laps en route to his only premier series title.
Starting in 1991, the No. 2 car has represented multiple beers in the Miller family and sported several special paint schemes with different drivers for Penske. Wallace won 37 races over 15 years for Miller Genuine Draft, Miller and Miller Lite brands. Kurt Busch drove the Miller Lite Blue Deuce from 2006 to 2010 with Busch notching eight victories. Since 2011, Keselowski has 15 wins, seven poles, 49 top-five finishes driving the No. 2 car. Keselowski earned the first series championship for Penske and MillerCoors in 2012.
"It is remarkable that Team Penske and Miller have been racing together for 25 years," 2012 Sprint Cup champion Keselowski said in a team release. "It is definitely an honor for me to be able to drive a car that has such a rich and storied tradition of excellence. I look forward to continuing that tradition and will do my best to keep the No. 2 Miller Lite Ford at the front."
Team Penske and MillerCoors have partnered for more than 30 years, dating back to sponsorships of IndyCar and race tracks formerly owned by Penske Corporation.