JR Motorsports, Dale's Pale Ale announce 2015 partnership
April 16, 2015, Staff report, NASCAR.com
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On Wednesday JR Motorsports announced a multidimenstional partnership this season with Dale's Pale Ale, the first canned craft beer.
Brewed by North Carolina and Colorodo-based Oskar Blues Brewery, Dale's Pale Ale will be featured on Regan Smith's No. 7 JR Motorsports Chevrolet in the fall XFINITY Series race at Charlotte Motor Speedway on Oct. 9. The company is also set to serve as the primary sponsor of the JR Motorsports Upfront podcast hosted by Smith on Dirty Mo Radio every Thursday. In the program, Smith and his revolving guests provide fans with racing-related commentary and insight.
"It's great to bring Dale’s Pale Ale and Oskar Blues on board," Smith said in a release provided by the team. "We take a lot of pride in welcoming new partners into JR Motorsports. Not only do we get to carry the Dale’s Pale Ale brand on the race car, but they’re also a tremendous partner for the JR Motorsports Upfront podcast. It's a fun and informative program, and Dale’s Pale Ale is a perfect fit for that."
In addition to its primary spot on the No. 7 ride at Charlotte, Dale's Pale Ale will also serve as an associate sponsor for Smith throughout the remaining 2015 season.
"Oskar Blues has been breaking boundaries since Dale's Pale Ale was first canned in 2002," Dale's Pale Ale Founder Dale Katechis said. "We chose the can package for Dale's because it protects the beer from light and air, and also because cans are more portable, allowing a great beer to be enjoyed in more places, like the racetrack. We are proud to be associated with Regan, Kelley, and all of the JR Motorsports team and look forward to a groundbreaking partnership."
Thus far in 2015, Smith has earned five straight top-nine finishes in the XFINITY Series, his best result of third-place coming at Las Vegas Motor Speedway in March. The driver also stepped in as substitutes for Kurt Busch (three times) and Kyle Larson (once) in the Sprint Cup Series this season.