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Stewart-Haas Racing and Aspen Dental expanded their partnership on Tuesday, with the dental company becoming the lead sponsor for Danica Patrick in the Monster Energy NASCAR Cup Series. Aspen Dental will debut on the No. 10 Ford Fusion for the season-opening Daytona 500 on Feb. 26 and will be the primary sponsor for a double-digit slate of races, the team announced Tuesday.
Aspen Dental has had a relationship with SHR since 2012, and Patrick has been aligned with the brand since 2014. Notably Patrick's car featured an Aspen Dental paint scheme in 2015 at Chicagoland Speedway in which the names of 2,200 veterans adorned it as part of the Healthy Mouth Movement, an initiative that has contributed $7.5 million in donated dentistry for veterans.
"From the first time I visited Aspen Dental's headquarters in 2013, I was struck by their commitment to helping people and changing lives," Patrick said in a team release. "I love working with organizations that care about people, and teaming up with a group that has such an important mission -- breaking down barriers and helping patients get the dental care they need -- is very rewarding."
This will be Patrick's fifth full-time season in a premier series ride for SHR; one of her highlights was winning the pole for the 2013 Daytona 500.
"Our commitment to Danica Patrick goes back almost four years and our relationship with SHR even further," said Bob Fontana, chairman and CEO of Aspen Dental Management, Inc. "She is a strong advocate for the Aspen Dental brand and a wonderful ambassador for programs like the Healthy Mouth Movement."
In addition to the Healthy Mouth Movement, Patrick's other work with Aspen Dental included "A Taste of the Future," a hidden-camera video campaign designed to raise awareness about the long-term consequences of delaying dental care.
"Aspen Dental has been a great partner for Stewart-Haas Racing for many years," said Tony Stewart, co-owner for SHR. "We've both grown with this sponsorship and we know we can achieve even more thanks to their increased role with Danica and our No. 10 team."