BUY TICKETS: See the races at Bristol
Kevin Harvick's No. 4 Busch Beer Ford Fusion will look like a million bucks at the May 20 Monster Energy NASCAR All-Star Race, and one race fan will have an opportunity to cash in, as well.
As Stewart-Haas Racing driver and 2007 All-Star Race winner Harvick races for the $1 million prize, Busch Beer will match that first-place prize if indeed Harvick takes the checkered flag.
The beer brand is launching its Busch Bucks loyalty program, and fans who are 21 and older and enroll in it on BuschBucks.com between April 17 and May 6 will be eligible to win the big prize.
"While we want to win every single week, the Busch Bucks million-dollar giveaway definitely ups the ante and adds some serious pressure to the No. 4 team in the All-Star Race," Harvick said in a news release. "Even though it's a non-points exhibition race, the stakes are going to be about as high as they can possibly be on May 20."
Fans who enroll in the Busch Bucks program also can take home Busch-themed prizes. The way it works is fans register, purchase eligible Busch products, upload their receipts to BuschBucks.com to collect points, then redeem the points for prizes that include T-shirts, coolers, hats and more.