When Dale Earnhardt Jr. won his second career Daytona 500 back in February, it was momentous because not only was it just his second victory since 2008, but it prompted the Hendrick Motorsports driver to break his social media silence and join Twitter.
In one fell swoop, Earnhardt -- the sport's most notable Twitter holdout -- reaffirmed his standing as one of the best drivers in the Sprint Cup Series and unofficially declared himself a 140-character phenomenon, seeing his first tweet hit close to 29,000 favorites and more than 16,000 retweets.
It also might be the first recorded "Victory Lane selfie" in NASCAR's rich history.
But now, as Junior takes a look back at his first four-and-a-half months on the social media network, the two-time 2014 winner (he also won at Pocono in June) thinks he might be overdoing it.
“Sometimes I feel like I am tweeting too much," Earnhardt told reporters Thursday at Daytona International Speedway. "But it’s been fun, and been so positive. I really underestimated how enjoyable it would be. I really enjoy sharing what I am doing, what I think is cool, and what is important to me."
What Earnhardt might not have expected were the detractors that frequent the network, frequently called "trolls." While he does say that he thinks Twitter has filters on his account to keep him from seeing "all of the negative stuff", plenty slips through.
However, he finds it entertaining.
"I enjoy seeing that feedback and also that interaction, the conversational interaction about topics. I enjoy a good comment, or a smart aleck. My momma was a good smart aleck, so I can appreciate a good smart ass. I enjoy the going back and forth and stuff like that."
If Earnhardt is able to pick up his third win of the season this weekend in Saturday's Coke Zero 400 powered by Coca-Cola (7:30 p.m. ET, TNT), he could see another huge uptick in his social following, among the best in the sport.
For now, he's just enjoying the ride.
"It’s pretty neat so I am having fun with it and not trying to make any missteps," he said. "It’s been very positive.”