The Stewart-Haas Racing driver's GoDaddy vehicle is getting a makeover during National Breast Cancer Awareness Month, a pink-dominated scheme that was officially unveiled Tuesday in New York City.
"GoDaddy has been such a strong partner in the fight against breast cancer ... the fact GoDaddy wanted to 'go pink' for the whole month of October really says a lot about our commitment to this cause," Patrick said in a news release.
The driver was decked out for the occasion at the official announcement, wearing a bright pink polo shirt and pink shoes. Pink, of course, is the color associated in the effort in raising awareness against breast cancer.
Sponsor GoDaddy, along with the Public Interest Registry, also donated $50,000 to the National Breast Cancer Foundation. A portion of the proceeds from all merchandise sold at Patrick's trailer during October will also go toward the National Breast Cancer Foundation.
More pictures from the event:
The familiar GoDaddy emblem is untouched on Danica Patrick's new car, but the color is significantly different.
From her head to her feet, Danica Patrick was decked out in pink Tuesday. Her car was unveiled on television, then barricaded on a road in New York City.