Last year, Stewart-Haas Racing driver Danica Patrick strolled down the infamous Talladega Boulevard at Talladega Superspeedway in Talladega, Ala., carefully taking in all that the legendary strip had to offer in order to hand out the "Coca-Cola Zero Tailgate Championship" award for best campsite.
On May 3, Patrick will once again take to NASCAR's "Party Capital" to check out the campsites, meet fans and make the 2014 trophy presentation.
“There's no place on the NASCAR circuit quite like Talladega Boulevard," said Patrick, who is among the favorites to win the Aaron's 499 Coors Light Pole Award, given her past history at superspeedways. "It has a fun, party atmosphere, and it's easy to see the passion these fans have for NASCAR and Talladega when you take a walk down The Boulevard.
"Getting to pick my favorite tailgate at Talladega last year, thanks to Coca-Cola Zero, was pretty cool, and I'm looking forward to seeing what the fans can come up with this year to impress me. There's an abundance of creativity out there. And for me, it's fun spending time with the fans and getting to check out where they party. I'm ready for the second annual 'Coca-Cola Zero Tailgate Championship' at Talladega Superspeedway. I hope the fans are, too."
The new Talladega Superspeedway tradition will continue during the Aaron's Dream Weekend (May 2-4), and Patrick will again present the coveted winner's trophy.
The most notorious strip of real estate in the sport, Talladega Boulevard has been a mainstay in NASCAR circles since the track was built in 1969. Its Mardi Gras-type atmosphere, complete with beads and shenanigans, is a NASCAR tradition.
"We love the passion Danica has for our fans on Talladega Boulevard," Talladega Chairman Grant Lynch said in a track release. "She continues to take a tremendous liking to what the Boulevard is all about, and we can't thank her enough. We encourage our fans to really dress up their area and get ready for a party. The Coca-Cola Zero Tailgate Champion trophy presentation is now a tradition and part of the lure of Talladega."