Series sponsor recognized for its recycling efforts with Sprint Buyback
Busy Miss Sprint Cup Brooke Werner, who hosted a live chat with Chase for the NASCAR Sprint Cup contenders Kevin Harvick, Jimmie Johnson and Matt Kenseth on Thursday, spent Wednesday in New York City to show her support for America Recycles Day.
Sporting a green firesuit, Werner greeted fans at the Sprint store in the Flatiron Building, and she didn’t come empty-handed. With the Sprint show car in tow and the NASCAR Sprint Cup Series trophy in her grasp, she spoke of Sprint’s recycling efforts before heading to Homestead-Miami Speedway with the hardware for the Ford EcoBoost 400 season finale (Sunday, 3 p.m. ET, ESPN).
"Sprint is driving awareness to America's Recycle Day, which is this Friday (Nov. 14)," Werner told the New York Daily News. "We've been a huge supporter of recycling for a very long time. In fact, since 2001 we've kept 48 million phones out of landfills and have turned 10 percent of those into reusable items such as jewelry, batteries and even car parts."
In 2012, 135 million cell phones were discarded with less than 10 percent being recycled, but Compass Intelligence recognized Sprint’s take back program as the best in the industry. Nine of every 10 devices that come back through Sprint Buyback (www.Sprint.com/buyback) are remanufactured and reused, not just recycled.
The last 10 percent of phones that are “recycled” get broken into parts that can then be melted down and recycled as raw materials for a surprising number of goods, from jewelry to battery packs to car parts.
After braving the bone-chilling cold of NYC, Werner warmed up in Miami, putting Harvick, Johnson and Kenseth on the hot seat. You can watch a replay of the chat above.