The national initiative to end childhood hunger in America is a partnership with John Morrell Food Group, a subsidiary of Smithfield Foods, and the Arby's Foundation. Since 2011, $11 million have been raised for No Kid Hungry, bringing an additional 107 million meals to kids in need.
Through Sept. 28 at participating Arby's, a "Give a $1 today, get $2 back" promotion encourages guests to donate a dollar to No Kid Hungry. In exchange, guests will receive a $2 coupon off a future regular-sized combo or full-priced sandwich.
Almirola will feature the No Kid Hungry logo on his car during the Oral-B USA 500 at Atlanta Motor Speedway (Sunday, 7:30 p.m. ET, ESPN). His car owner, NASCAR Hall of Famer Richard Petty and John Morrell Food Group kicked off the campaign in the Marcy Scott Media Center.
"Bringing an end to childhood hunger is a cause that both John Morrell Food Group and Arby's are passionate about," Chuck Gitkin, vice president, marketing, innovation and R&D for JMFG, said. "We hope that showcasing the No Kid Hungry logo on the most famous car in motorsports, the No. 43 Richard Petty Motorsports Ford, will bring some well-deserved exposure and awareness to the millions of people who will be watching this weekend."
For more information on No Kid Hungry, or to make a donation, visit your local Arby's® restaurant or NoKidHungry.org. Check out Almirola's ride through the drive-thru below.