When 2004 NASCAR Sprint Cup Series champion Kurt Busch returns to Talladega Superspeedway during the Camping World RV Sales 500 Weekend, Oct. 18-20, he will do so in colors familiar with movie-goers everywhere.
Wonder bread, which made a memorable appearance in the 2006 movie Talladega Nights as main character Ricky Bobby's primary sponsor, will return to 'Dega as primary sponsor of Busch and his No. 78 Furniture Row Racing Chevrolet for the sixth race in the 2013 Chase for the NASCAR Sprint Cup.
The colorful paint scheme on Busch’s car will look similar to the No. 26 Wonder bread race car from the movie. In addition to the Wonder car, the Wonder bread hot air balloon will be showcased at "NASCAR’s Most Competitive Track", towering outside the track behind turn four.
“This motorsports partnership definitely carries a special feeling with two American icons coming together -- Wonder bread and NASCAR -- at one of America’s legendary racetracks,” said Busch. “And the sponsorship also has a nostalgic feel for me since Wonder bread was a household staple while growing up in Las Vegas.”
“Talladega is a track that we can win at and a celebration with the Wonder car in Victory Lane will make this partnership even more special.”
Earlier this season, Busch honored another classic racing film in "Days of Thunder", donning a familiar yellow and green paint scheme made famous by Tom Cruise. It wasn't his first foray into movie paint schemes, either, as last year at Talladega he ran a No. 51 Phoenix Racing ride littered with Ricky Bobby references, such as "I wanna go fast", a cougar on the hood and a primary sponsorship of "ME".
While he hasn’t gone to Victory Lane at Talladega, Busch, who currently ranks seventh in the standings, has always been a threat at the 2.66-mile venue. He has 13 top-10 finishes, six of which were top-five, and four third-place finishes. He was in position for a win earlier this year in the Aaron’s 499, but was involved in a late-race incident.
“I know race fans everywhere can’t wait to see Kurt and the colorful Wonder bread car on the high banks of Talladega,” said Talladega Superspeedway chairman Grant Lynch. “In the Talladega Nights movie, the Wonder bread car put on a show, and with Kurt behind the wheel, fans can expect some excitement, too. They will also enjoy seeing the Wonder bread hot air balloon outside of turn four. It’s going to be a festive atmosphere to say the least.”
This marks the reintroduction of the Wonder brand, which had been off the market since the bankruptcy of its former owner late last year. Flowers Foods, a leading producer and marketer of packaged bakery foods in the U.S. acquired the Wonder brand in July 2013.