With the 2014 NFL Draft just a day away, one of football's spectacle events is on the minds of more than just gridiron fans, and M&M's is enlisting the help of a few NASCAR heavyweights for a draft of its own.
The M&M's brand is asking fans to select their favorite M&M’s flavor -- Peanut, Peanut Butter or Pretzel -- and former Washington Redskins Super Bowl-winning coach Joe Gibbs and his No. 18 M&M's Toyota Camry driver Kyle Busch are involved to rally fans and offer their insight into which flavor to pick.
From May 7-19, fans can visit the M&M’s Racing Facebook page and share which M&M’s flavor they would draft. The flavor with the top picks by May 19 will serve as the featured paint scheme on the No. 18 M&M’S Toyota during the NASCAR Sprint Cup Series race at Pocono Raceway on June 8.
While Gibbs is an expert in players and picks, this draft posed some tasty challenges.
"I’ve participated in many memorable drafts during my coaching career, but this ranks as one of the toughest picks I’ve ever had to make," said Gibbs. "I love M&M's Peanut, M&M's Peanut Butter, and M&M's Pretzel and the coach in me can’t wait to see who the fans select as number one."
Busch is also getting in on the fun, but for the Joe Gibbs Racing driver, drafting his favorite flavor is as tough as making the call between two or four tires.
"From the irresistible combination of salty and sweet flavors of M&M’s Pretzel, to America’s Favorite Nut and M&M’s Peanut, or the real peanut butter goodness of M&M’s Peanut Butter, this is a tough decision for me," Busch said. "While I can’t wait to see which flavor is picked, the fact that M&M’s is giving fans the chance to select the paint scheme we run in Pocono makes them the real winners in this draft."
To draft your favorite M&Ms flavor, visit the M&M’s Racing Facebook page from May 7 -19 and cast your vote.
See which paint schemes are up for drafting in the image below.