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When Kyle Busch was questioned by media following a meeting with NASCAR officials at Phoenix Raceway on Friday, in regards to an altercation with Joey Logano the previous week, the Joe Gibbs Racing driver was remarkably curt.
"Everything's great," said Busch. "Looking forward to a fantastic weekend here in Phoenix."
Another question, another, "Everything is great." And just like that, a catch phrase was born.
In the "It Was Just A Matter Of Time" category, the T-shirts have soon followed.
Boy, this feels a little familiar, right down to the Skittles.
Busch, selling the T-shirt for a seemingly very precise $22 -- undoubtedly a little nod to Logano's car number -- is doing so for a great cause. As the 2015 champion indicated, all proceeds go to the Kyle Busch Foundation, which is committed to empowering those in need to overcome hardship by providing essential tools.