The Coors Light Pole Award is presented to the fastest eligible qualifier in each NASCAR Sprint Cup Series race. The Coors Light Pole winner for each race will receive $6,000. The driver who wins the most Coors Light Pole Awards during the season will receive $100,000.
Presented by Coors Light
Coors Light, the Official Beer of NASCAR, sponsors the Coors Light Pole Award for the Sprint Cup and XFINITY series.