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| Richard Petty's fifth NASCAR championship in 1974 was unusual in many aspects. |
| Learn about how Lee Petty earned his first championship back in 1954. |
| Twenty years ago this summer, on July 4, 1984, Richard Petty took to the track at Daytona in pursuit of his 200th victory. |
| Read the story behind Richard Petty's first Daytona 500 victory and championship back in 1964. |
| Lee Petty cemented his position as one of NASCAR's greatest drivers with a thrilling photo-finish victory in the inaugural Daytona 500. |
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2004 is a monumental year for Petty Anniversaries:
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50th anniversary of Lee Petty's first championship
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45th anniversary of Lee Petty winning the inaugural Daytona 500
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40th anniversary of Richard Petty's first Daytona 500 win and first championship
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30th anniversary of Richard Petty's 5th championship
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20th anniversary of Richard Petty's 200th and last win
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Salute to Petty Hot Wheels® Die-Cast Car Promotion
Free 1/64th scale Hot Wheels® die-cast cars in specially marked boxes of General Mills cereal!
Collect all 10 past and present racecars:
1.) 2004 Cheerios® 1974 Dodge Charger
2.) Petty Pride 1984 Pontiac Grand Prix
3.) Petty Pride 1964 Plymouth Belvedere
4.) 2004 Lucky Charms® 1971 Plymouth GTX
5.) 2002 Honey Nut Cheerios® 1970 Plymouth Roadrunner
6.) 2004 Cheerios® 2004 Dodge Intrepid
7.) 2004 Lucky Charms® 2004 Dodge Intrepid
8.) 2002 Chex® 1970 Plymouth Barracuda
9.) 2000 Wheaties® 1957 Pontiac GTO
10.) Petty Pride 1974 Dodge Charger
Look for yours inside boxes of these participating brands:
15 oz. Cheerios®
14 oz. Honey Nut Cheerios®
14 oz. Lucky Charms®
15.25 oz. Honey Nut Chex®
18 oz. Wheaties®
In grocery stores February and March 2004, while supplies last.
HOT WHEELS and associated trademarks and trade dress are owned by, and used under license from Mattel, Inc. © 2003 Mattel, Inc. All Rights Reserved. Richard Petty items licensed by Petty Marketing Company, LLC. The Richard Petty name, signature and silhouette are exclusive trademarks of Petty Marketing Company, LLC. Dodge is a trademark of DaimlerChrysler Corporation. Dodge Charger and Intrepid and their trade dress are used under license by Mattel, Inc. Plymouth is a registered trademark of DaimlerChrysler Corporation. Plymouth® Barracuda, Belvedere, Road Runner and their trade dress are used under license by Mattel, Inc. ©DaimlerChrysler Corporation 2003. Pontiac emblems and vehicle body design are General Motors Trademarks used under license to Mattel, Inc. © 2004 General Mills
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Salute to Petty Die-Cast Cars and Other Collectibles
FREE Salute to Petty 1/64th scale die-cast cars and other collectibles in or near specially marked packages of General Mills's products:
Pop Secret® Popcorn, Bugles® Corn Snacks, Chex Mix®, Gardetto's® Snack Mix, Grands!® Biscuits, Old El Paso® Dinner Kits, Betty Crocker® Complete Meals, Fruit Roll-Ups® Fruit Snacks, Betty Crocker® Frosting
- Pop Secret® Popcorn = 5 different Hot Wheels® 1/64th die-cast cars available in special 6-count banded packs (one car per banded pack)
- Buy any three Bugles® Corn Snacks, Chex Mix® or Gardetto's® Snack Mix and get 1 FREE Bugles® Hot Wheels® 1/64th car. Bugles® car available near Bugles®, Chex Mix® and Gardetto's® packages in-store
- Grands!® Biscuits = 1 die-cast car available in a Grands!® Biscuits 3-pack (one car per 3-pack)
- Old El Paso® Dinner Kits = 1 die-cast car available (one car per package)
- Betty Crocker® Complete Meals = 4 different die-cast cars available (one car per package)
- Fruit Roll-Ups® Fruit Snacks = 1 pullback car available near Fruit Roll-Ups® Fruit Snacks packages in-store
- Betty Crocker® Frosting = one 20 minute phone card affixed to the top of the frosting container
In grocery stores February and March 2004, while supplies last.
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