News & Media

EFX Performance partners with Hendrick, SHR

May 13, 2011, Official Release,

MISSION VIEJO, Calif. -- EFX Performance bracelets and necklaces have become ever-present in NASCAR recently, and they stand to become even more prominent as EFX announces the signing of licensing agreements with Hendrick Motorsports and Stewart-Haas Racing.

Jeff Gordon, Jimmie Johnson, Mark Martin, Tony Stewart and Ryan Newman will be the first to sport a new line of EFX Performance products made especially for the Hendrick Motorsports and Stewart-Haas Racing teams.

With professional drivers relentlessly searching for an edge that might give them an advantage over their competition, both teams were eager to partner with EFX Performance, a major producer of holographic performance products.

"The thing about EFX is that it's all positive effects," Newman said. "It's all positive for different people in different ways, depending on how you apply it. I've definitely had nothing but good experiences with EFX."

"We look forward to contributing to the successful, record-breaking careers these gentlemen continue to bolster," said Randy Largent, CEO of EFX Performance. "Ryan, Tony, Jeff, Jimmie and Mark are all top-notch athletes and EFX is very grateful for the opportunity to create a custom Hendrick Motorsports and Stewart-Haas line -- we provide the best for the best."

EFX Performance will create unique bands for Gordon, Johnson, Martin, Stewart and Newman. Each band will be adorned with the driver's respective number on one side and the EFX logo emblazoned on the other. The new bands will be available for purchase in May 2011 at