News & Media

Red Bull cars feature fans for Coca-Cola 600

May 28, 2011, Joe Menzer,

CONCORD, N.C. -- If a picture truly is worth a thousand words, then the two Red Bull cars entered in this Sunday's Coca-Cola 600 at Charlotte Motor Speedway will be creating a firestorm of talk.

In conjunction with a promotion put in motion by Red Bull Shutter Speed, fans from all over the world submitted photos that have been plastered on the No. 4 Toyota driven by Kasey Kahne and the No. 83 Toyota piloted by Brian Vickers. More than 7,100 photos were submitted in all.

" It's something I've never seen done before like this, so it's something different."


"I don't know where the original idea came from," Vickers said. "I just know that they did it on a Formula One car, and it was great for the fans. They loved it. And that's really what it's all about. There is no ulterior motive. They don't make any money off it. It's just Red Bull giving up their cars to the fans. That's it.

"It's pretty cool, actually, to see the fan involvement. They want to be a part of the race. They want to be on the race car for the Coca-Cola 600."

Vickers even submitted some photos of himself -- sky-diving and spear-fishing in the Bahamas. There also is a photo of him with renowned Red Bull stunt driver Travis Pastrana, who is dabbling in the NASCAR now.

But most importantly, there are countless photos on the two cars of Vickers and Kahne with fans.

"For the 600, it's pretty cool to be able to do that," Kahne said. "It's bringing a bunch of friends and family and fans all together, because they're all over the car. It's pretty neat. It's whatever picture they wanted. It's something I've never seen done before like this, so it's something different. I think my car looks really good. It got pretty full, pretty fast."

Several hundred fans visited the Red Bull race shop in Mooresville, N.C., for Fan Day on Friday for a sneak peak at the cars. Some even camped out overnight through a storm for the privilege to be the first to see the cars and meet the drivers.

But not every photo that was submitted made it to the cars.

"We had to censor them, somewhat," said Kahne, smiling. "Not every picture that was sent to us got on there. But most of them made it."