News & Media

Activision introduces 'NASCAR Unleashed' video game

September 01, 2011, Official Release,

SANTA MONICA, Calif. -- Activision Publishing, Inc. announced on Thursday that NASCAR Unleashed will be available in the fall on Xbox 360, PlayStation3, Wii and the Nintendo 3DS.

NASCAR Unleashed is the newest entry in the NASCAR branded racing series and will allow players to take their racer to the streets by driving on and off some of NASCAR's most famous tracks.

"'NASCAR Unleashed' is a wild and imaginative experience with few real world boundaries."


Gamers can choose a turbo-charged race machine from 15 of NASCAR's biggest names, including Cup series drivers Kyle Busch, Dale Earnhardt, Jr, Jeff Gordon, and Joey Logano. In -game tracks include Daytona International Speedway, Chicagoland Speedway, Homestead-Miami Speedway, Martinsville Speedway and Talladega Superspeedway. Racers can break free from the oval as they explode onto the pavements, beaches and off-roads of surrounding cities.

"NASCAR has been tremendous in that they've given us the flexibility to design different kinds of racing games for their vast audience," said David Oxford, executive vice president of Activision Publishing. "We really wanted to make something electrifying for all NASCAR fans, not just the hardcore. NASCAR Unleashed gives players a new style of speed and excitement, without sacrificing accessibility."

NASCAR Unleashed was made possible through an agreement between Activision and NASCAR Team Properties, which was formed in 2010 and is an industry-managed organization representing the sanctioning body and nearly all NASCAR teams for the sport's licensed merchandise business. In June, NASCAR Team Properties was recognized as Best Sports Program of the Year by the International Licensing Industry and Merchandisers' Association.

"NASCAR Unleashed is a wild and imaginative experience with few real world boundaries," said Blake Davidson, vice president of licensing & consumer products at NASCAR and board member of NASCAR Team Properties. "By integrating NASCAR into a high octane, blindingly fast, home racing experience, we can deliver an entirely unique style of racing that will captivate players and help introduce our sport to new fans."

The key to gameplay is bumping and grinding opponents out of the lead to seize the top spot. Mastering popular NASCAR techniques like drafting will give drivers the ability to pull out and take the checkers. Throughout, an arcade style Heads-Up-Display will inform gamers of their race position, current speed, achievements and unlocks.