News & Media

RaceView 4.0 wins at Adobe MAX Awards

October 05, 2011, ,

NASCAR.COM's RaceView 4.0 has emerged from online public voting as the winner in the Entertainment category of the 2011 Adobe MAX Awards, it was revealed Tuesday night during a ceremony at the Los Angeles Convention Center. RaceView was one of three finalists selected by a panel of experts.

Judges pored over the entries during the summer and in August, notified the top three finalists in each category. The criteria involved included the quality of the end-user experience, the ability to increase revenue of profitability, performance over multiple channels, real-world live implementation, and quality of the images and interfaces.

* RaceView: Feel the Chase

With RaceView 4.0, NASCAR.COM has incorporated the best features into one powerful, state-of-the-art application that's bound to wow even the most discriminating race fan. And its ease of use has never been more simple: An all-new advanced virtual video window that makes you feel like you're sitting inches from the track; easier to read graphics and news and information right at your fingertips; and best of all, it's customizable.

Fans have a choice of three different layouts: The default view, a head-to-head feature allowing them to compare telemetry with up to three other drivers, and the full-screen view. In addition, RaceView 4.0 made it easier to follow the action, with "at a glance" features like the number of cars on the lead lap, biggest mover of the day, and the top speed of the race.

At the same time, all the features you've come to expect from RaceView are still easily accessible, like selectable in-car audio, so you can follow your favorite driver, the entire field, NASCAR's official communications or even the race broadcast while you watch the action unfold.